The art of being patient… with Amazon Ads.

Another week has flown by and here I am drinking green tea (part of my new intermittent fasting regime), staring at the screen, still trying to fathom Amazon Ads.

I told myself to be patient and not expect fast results but then I did get a fast result, however, I am always suspicious when things happen too quickly. Experience has shown me that if you get a quick sale, it’s likely to be the only sale for quite a while. It’s some kind of weird law of the universe.

I am still very much in the experimental phase of Amazon Ads. Every day I read my book by Deb Potter – Amazon Ads for Authors 2021 and I watch YouTube tutorials. I have a creative brain rather than an analytical one so I am training myself to understand logistics, statistics etc… From what I can gather the experimental side of it never truly changes. Even the most experienced Amazon advertisers are constantly monitoring and devising strategies.

When I got a sale via one of my ads I felt very smug. It only cost 10p out of my £2 daily budget. Instant success! I have to assume my keywords for that book are good. Having said that, it sold a few days ago and no sales since. So it could just be a fluke. This is the most likely scenario in my sometimes pessimistic mind. So I’ve raised the daily budget to see if that makes a difference. So far, no, but I am trying to be patient. We are only talking a few days.

It seems you have to have your eye on the ball all the time, working out what does and what doesn’t work. It feels fairly daunting at this point but I am determined to succeed. I have worked hard and created around a hundred books already, so I have plenty to experiment with. It’s one thing to create, but another to sell. I concentrate on quality over quantity and I’m devoting equal time to creating and marketing at the moment.

The important thing is to keep an eye on profit. This is tricky when you are experimenting and speculating to accumulate. I made a profit with my sale which is great but I will have lost money by not getting the formula right with other books. So it has to be balanced off.

The good thing is, while I am intensely focused on the mysteries of Amazon Ads, I don’t think about food. The intermittent fasting is working extremely well, far better than I imagined it would. I know this is off topic but in a way it isn’t. As I feel lighter and sharper, the more able I feel to work effectively and absorb information. Intermittent fasting isn’t for everyone but it seems to be working for me, which is great.

One of the YouTubers suggested you need to wait a week to see how your ads do. I’m not finding this easy so I prefer Dale’s suggestion of checking every day. What I don’t want to do, is become too obsessed but it is fascinating to check in to see how many impressions each book gets and try to work out what I am doing right, or wrong. What I don’t want to do is lose too much money in the experimental phase so I think checking every day (not every hour) is a good thing to do.

If you’d like to see some of the books I have created, you can check them out here or at Amazon via MyriadLifeBooks and MyriadLifePhotoArt. Any money raised helps me keep this site going, so please support this indie author by buying one of my lovely notebooks or cards if you can.

If you’d like to share your experiences of Amazon Ads I’d love to hear them.

I will give an update of my progress (at least I hope it will be progress…) next week.

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I write as so please check out my short stories there:

The Isolation Sex Stories

The Eight of Swords

The Putsi

Batshit Crazy

This week I made the decision to sell my car. Anyone who knows me, knows how much I love driving but now I live in the city I simply can’t justify it anymore. The recent fuel crisis really brought it home that it was a no-brainer to get rid of it. Also, with all the climate change issues, I don’t need to be adding to our planet’s problems. I can easily hire a car if I need one or grab a taxi if my legs are aching from cycling or walking.

It has been a few days now, but so far so good. I wasn’t using the car much anyway. I already feel fitter and check out my new wet weather cycling gear in the video below!

I grew up in Cambridge so cycling is second nature to me. Norwich has gone a long way to improve the cycle paths so that helps, I can cycle almost anywhere barely having to hit the road.

Exercise certainly seems to help creatively, my mind already feels clearer. My current work in progress is another book of short stories. I’m hoping to publish in March 2022 so keep an eye out for updates. In fact, I’ve really plunged myself into it this week so this blog has been a little neglected. Not for long though because soon I will be featuring more authors. If you are an author (indie or otherwise) and would like to be interviewed here, please email me at I’m not quite as crazy as I appear in the video so don’t worry…

The other thing I had to make a big decision on this week was to buy a new pc. My old one has given up the ghost so I am typing this on my laptop. This has slowed down my progress designing notebooks, but I will be back in action with that early November when the new computer arrives. In the meantime there are plenty to choose from here on this site or head to Amazon, you can find them under MyriadLifePhotoArt, MyriadLifeBooks, GavintheGull. Go fire up your creativity, they are beautifully tactile. For UK only

It’s about time I did another giveaway too so please subscribe to be in with a chance of winning a notebook or a copy of The Isolation Sex Stories. Visit my writing site to find out more about them.

If you have any comments, questions etc, please do get in touch. Until next time… dance like no one’s watching 😉